Read What This 11 Year Rapper Did Will Amaze You

In April, an 11-year-old rapper named Matty B posted a cover of the Notorious B.I.G.’s “Juicy” to YouTube. It has more than 6,000 dislikes, and 1 million views.

In 2012, Matty, whose real name is Matthew Morris,covered Justin Bieber’s “Boyfriend."

Guess what???  That video now has more than 78 million views—and some pretty awful comments. He’s covered Jay Z,Beyoncé, Robin Thicke, Naughty By Nature, Cher Lloyd. When he was just 7, he parodied“Whip My Hair.”

Matty B is an 11-year-old from Georgia, but he’s also a brand, one with 500,000 Twitter followers, more than 2 million YouTube subscribers, and 5 million likes on Facebook. He's not just an Internet brand—he's a family-friendly one.

Matty B’s about to embark on a summer tour. He seems to be living that super-positive lifestyle, unencumbered by the specter of Internet fame, at least for now. He’s definitely got the messaging down.

Stay tuned for more updates