Truecaller Outpaces Facebook, Becomes Fourth Most Downloaded App in India

Surpassing Facebook, leading
communication app Truecaller has become
the fourth most downloaded application in
India on Google Play Store.


Surpassing Facebook, leading
communication app Truecaller has become
the fourth most downloaded application in
India on Google Play Store and is delivering
over 100,000 clicks in a day to in-app
advertisers.







According to the “Mary Meeker Internet
trends 2017” report, Whatsapp leads the
list of the most downloaded app, followed
by Messenger and ShareIt.


“Our biggest strength is the engagement
and undivided attention we can provide to
advertisers,” Tejinder Gill, Vice President,
Sales and Head of India Operations at
Truecaller, said in a statement.



“We can deliver a brand’s message and
enable them to stay on top of the
consumer’s mind simply by the fact that we
are not an ‘appointment viewing’ app.



This
is proven by the fact that over 70 per cent
of our advertisers are repeat customers,
which assures us of the efficacy of our
platform,” Gill added.



Homegrown entertainment app JioTV
jumped maximum points — from 301 last
to ninth this year — and surpassed
Facebook Lite (lighter version of Facebook
for low connection speeds).



The report said India’s internet users now
stands at 355 million putting the country
number two in the market just behind
China.